Case Studies

Table of Contents

  1. Introduction
  2. Objectives
  3. Strategy
  4. On-Page SEO
  5. Results
  6. Conclusion

Introduction

In this case study, we explore how Class Company Digital helped a local junk hauling and moving company achieve a strong online presence and become the go-to business in their area for junk removal and moving services.

The company, which had no online presence, recognized the need to adapt to the digital landscape and increase their customer base.

By partnering with us, we embarked on a journey to redesign their website and implement innovative features that would enhance user experience and boost their search engine rankings.

Objectives

The objectives of this project were:

Strategy

The agency employed a multi-faceted approach to achieve these objectives:

Website Redesign

The agency focused on creating a visually appealing and user-friendly website that highlighted the company's services and eco-friendly approach. This included a responsive layout, optimized images, and easy-to-navigate menus to improve user experience.

Online Booking and Testimonials

To streamline the booking process and provide a convenient way for customers to leave testimonials, the agency integrated an online booking system and a testimonial form into the website. This allowed customers to easily schedule services and share their experiences, creating a seamless user experience and increasing customer engagement.

Before and after our design process

SEO Optimization

The agency implemented a comprehensive SEO strategy to improve the website's visibility on Google. This involved keyword research for relevant terms, such as "junk hauling" and "moving services," and incorporating these keywords into the website's content, meta tags, and alt texts.

Google My Business Optimization

To increase local search visibility, the agency optimized the company's Google My Business profile. This included ensuring accurate and consistent information across the web, encouraging positive reviews, and regularly posting updates and offers to engage the local community.

Ranked #1 on Google Business which increased visibility and testimonials from new traffic by nearly 150%

On-Page SEO

Keyword Research and Integration

Conducted thorough keyword research to identify the most relevant and frequently searched terms for junk hauling and moving services in New Braunfels. These keywords were then strategically integrated into the website's content, including the homepage, services page, and more.

Meta Tags and Title Tags

Optimized the website's meta tags and title tags with the identified keywords to provide search engines with a clear understanding of the content on each page.

Header Structure and Content

The agency restructured the website's header structure to include relevant keywords and create a hierarchy of information. This helped to improve the website's readability and search engine ranking, as well as provide users with a clear understanding of the company's services and offerings.

Image Optimization

The agency optimized the website's images by incorporating relevant keywords into the alt texts and file names. This helped to improve the website's accessibility and search engine ranking, as search engines can't read images but can read alt texts.

Results

Within a few weeks of implementing the digital strategy, they achieved the following results, click below to read further:

100%+ Increase

The redesigned website experienced a 200% increase in organic traffic.

First page results

The company achieved first-page rankings on Google for all targeted keywords, including "junk hauling" and "moving services" in New Braunfels.

Number 1 spot

The Google My Business listing secured the number 1 spot in their city, leading to a significant increase in inquiries and bookings.

Conversion Rate

The improved UX/UI design led to a 150% increase in conversion rates, with more visitors engaging with the content and reaching out for services.

Conclusion

This case study demonstrates the power of a well-executed digital strategy, combining UX/UI design, SEO, and innovative website features. By focusing on user experience and convenience, the agency helped Load N Dump establish a strong online presence and become the go-to business in their area for junk hauling and moving services. This project serves as an example of how web design and development agencies can help businesses thrive in the digital landscape.
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